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Case Study - McAdams

Variable Size Press Provides Flexibility

Driving up to the McAdams Graphics facility in Oak Creek, Wisconsin, one is immediately reminded of that state’s greatest legacy to modern architecture:

Dave McAdams, press room manager: “Make-ready and running waste are minimal, and our production numbers on the RDP press are just fantastic. It’s the most performing press on the floor.”

Frank Lloyd Wright, who was born, and lived his early adult years nearby. It was no accident that the McAdams Graphics facility was inspired by the openness and simple elegance of the Arts and Crafts Movement.

Wright believed that architecture should create a natural link between the individual and his environment, what he coined as “organic architecture”, a reflection of individual client needs. This philosophy permeates everything at McAdams Graphics, from the architecture of their work environment, the expertise and helpfulness of the staff, to the quality of their end-product, because McAdams Graphics believes that “when your family name is on the door, taking care of all the details is important”.

Founded in 1984, McAdams Graphics serves the North American magazine publishing industry. Their web press operation, which runs 24 hours a day, consists of two Heidelberg web presses, a four-color Didde 860, a six-color Sanden Quantum, and their latest acquisition, an eight-color RDP Marathon SR-200 press.

“Our business has been growing steadily, and we reached the point where we had to relieve the overload on our in-line presses,” says Dave McAdams, press room manager. “Our goal was to bring in a new, variable size, heat-set press that was robust enough to deliver more speed without creating fit and registration problems, minimize set-up and waste, be user-friendly, and provide flexibility and expandability for future growth,” adds McAdams.

The RDP SR•200 variable size press consists of eight offset print units, with Maraflo™ four form roller commercial inker and ink key control, a web width of 20.5 inches, with a cylinder range of 14 to 28 inches, and operates at a maximum speed of 1200 fpm.

An exhaustive search narrowed the choice to two manufacturers: Heidelberg, whose name is often associated with the origins of the printing press itself, and RDP Marathon, an innovative Montreal-based company, whose name stands for reliability, durability and precision. Heidelberg made the short list because of their reputation and the success McAdams already had with two of their presses. RDP Marathon’s performance specifications also matched or exceeded what McAdams Graphics were looking for, included variable size capability, and offered better value.

“What also differentiates RDP from every other manufacturer we evaluated is that RDP is a web press engineering company that designs presses, manages the actual parts fabrication from an approved list of specialist and ISO-compliant suppliers, then integrates and assembles the presses to rigorous and exacting standards,” says McAdams. “ We were impressed with this approach, because RDP can keep their focus on the design, press manufacturing, and quality, ensuring an unbiased scrutiny of the components– because if a component is inferior, it is simply rejected,” adds McAdams. McAdams Graphics signed the contract with RDP in September 2000, took delivery in late February 2001, and the press was officially turned over to them in April 2001.

The RDP Smart•Set 2000™ press control system provides control of all press functions on touch screen graphic displays located at both the main console and individual print units.

The specifications for the RDP SR-200 variable size press consist of: eight offset print units, with Maraflo™ four form roller commercial inker and ink key control, a web width of 20.5 inches, with a cylinder range of 14 to 28 inches, and operating at a maximum speed of 1200 fpm. The press is equipped with four sets of turn bars – allowing to vary the number of colors on the face and back of the substrate – a heat set drying system, chill stand, catalytic incinerator, and a high pile sheeter. The RDP Smart*Set 2000™ press control system provides control of all press functions on touch screen graphic displays located at both the main console and individual print units, and integrates with management software, including CIP3 digital workflow, provides job storage and retrieval, and modem interface for remote systems diagnostics.

McAdams assigned a 2-man crew on the RDP press, which is used five days a week, 24 hours a day. “Make-ready and running waste are minimal, and our production numbers on the RDP press are just fantastic. It’s the most performing press on the floor,” says McAdams. “RDP holds tighter register than our other presses. If we shut down the automatic register control systems on the presses, there is registration movement on the other presses, but not on the RDP,” says McAdams.

According to McAdams, the RDP press is also used for training: “We can take inexperienced operators, place them on the RDP press, and make them better operators. It’s more forgiving, and more user-friendly. The crews take pride in the RDP press, keep it clean, and have confidence in it.” Because of their growing confidence, McAdams are migrating more jobs onto that press: “ The RDP press is always on schedule, and because of its quick set-up, we have gained about one third more productivity, and are also putting more short runs on it,” adds McAdams.

“By far, the RDP press is the only press we put on our floor that lived up to the company’s advertised expectations, and I would recommend that anyone looking to buy a press visit RDP’s operation,” says McAdams. “When we make the call to bring another variable size press in, it will definitely be an RDP,” concludes McAdams.
  

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